That doesn’t mean you should never consider adding a marketing professional to your team. If you’re looking to add a single in-house marketing person, don’t forget the power of collaboration. Beware Of BiasBy relying on in-house marketing alone, you may sacrifice objectivity. To ensure that your marketing person is up to date on the latest tools and tactics, build continuing education into your budget. And most important, create realistic job expectations for your marketing person to set them — and yourself — up for success.

Source: Forbes March 13, 2020 12:22 UTC