gettyOver the last few years, stories have abounded about the importance and impact of the business of marketing technology. Stories have also come out on the evolving strategic role of the CMO in technology strategy and in digital transformation. In my last Forbes article, I talked about the fact that now is where the rubber meets the road for martech (marketing tech) and CMO-led martech investments. Open and integrated digital platforms have the potential to help pave a painless path toward digital transformation. Unlike the inimitable 1960s Shangri-Las song "Leader of the Pack," the "leader of the stack" will not be a single individual; rather, it will be a C-suite-wide collaborative effort that will greatly advance successful digital transformation.

Source: Forbes September 24, 2020 12:11 UTC