Covid-19’s spread in India has disrupted one of Unilever PLC’s most important markets, propelling the consumer-goods giant to change how it makes, prices and distributes its products there. India accounts for about 9% of Unilever’s global sales and is its second-largest market after the U.S. Covid-19, though, is racing through India with the country on track to surpass the U.S. as having the most infections globally. Operating in emerging markets brings risks but also hundreds of millions of potential new customers. In the first half of this year, Unilever’s emerging market sales contracted by 1.9%—the lowest level on record and down from growth of 5.3% last year.

Source: Wall Street Journal September 28, 2020 11:02 UTC