Google's platforms will provide $19m, or $3 out of every $4 that the misinformation sites get in ad revenue. Silicon Valley giants have pledged to crack down, and Google has removed ads from sites that violate its policies. The GDI is a UK-based research group that provides disinformation risk ratings on media sites all over the world. The group updates its research weekly and often tells tech companies when their platforms place ads on misinformation sites. Brands can help by pulling ads from tech platforms when they see issues like this, Rogers said.

Source: Irish Independent July 09, 2020 01:30 UTC