Craft Brewers Lighten Up and Take Aim at the ‘Sweaty Consumer’ - News Summed Up

Craft Brewers Lighten Up and Take Aim at the ‘Sweaty Consumer’


For Sam Calagione, a founder of the craft brewery Dogfish Head, his company’s efforts to get healthier had a selfish origin. “I started to notice that I was getting an everything bagel on my midriff,” said Mr. Calagione, attributing the weight gain to the multiple beers he drinks daily for work. The craft beer market has expanded rapidly over the past decade, as breweries across the United States have dreamed up whimsical and inventive beers, often with unconventional ingredients — Beet sugar! — along with high calorie counts and elevated A.B.V. The same breweries are now looking to make products similar to one they have long ignored and even scorned: watery, light beer.


Source: New York Times May 26, 2019 18:00 UTC



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