Suhail Sameer, chief executive officer of BharatPe; Image: Madhu KapparathBuy Now, Pay Later (BNPL) products are not new to the Indian market. So when BharatPe launched its BNPL offering postpe, they wanted to change the entire narrative around credit. The campaign is live across TV and digital channels, and is playing throughout the ongoing ICC Men's T20 World Cup 2021. From Bollywood to cricketTo help change the narrative, the company has roped in sports and influencers to be its ambassadors. The company also has its own 'Team BharatPe' that has 11 players from the Indian cricket team on board as brand ambassadors.

Source: Forbes November 10, 2021 16:45 UTC