Christie, of course, is the fictitious hero in the latest advertising campaign for the Tayto-owned Hunky Dorys crisps. Created by Core, the ad campaign clearly plays to the dreamer in all of us, using humour as a much needed antidote to the thrifty and sensible backdrop that was 2020. But if any ad sums up the importance of humour in advertising, it has to be the latest McDonald’s ad, which rolled out in Ireland and the UK last week. Last year, of course, was a year like no other for the Irish advertising industry – and laughter was not on anybody’s menu, not even McDonald’s. After a competitive pitch by Suntory Beverage & Food GB, it was chosen to work with Lucozade Energy in the UK.

Source: Irish Independent July 17, 2021 23:37 UTC