Just 49% of US companies currently have a formal crisis communications plan at the ready for an unexpected event that could threaten their corporate reputation. Steps to get startedThe solution is to plan messaging and procedures in advance of any potential situation. Here are a few steps to get started:Identify a crisis communications team. Training should start with the crisis communications team and expand throughout the company. In addition, any updates should be added to the crisis communications plan, for instance, if a product transitioned from clinical trials to commercialization.

Source: Forbes August 09, 2023 12:10 UTC