Reebok and other fitness companies are cutting ties with CrossFit after its CEO, Greg Glassman, mocked the police killing of George Floyd and the coronavirus pandemic in tweets over the weekend. “Your failed model quarantined us and now you’re going to model a solution to racism?” he wrote in his second reply. George Floyd's brutal murder sparked riots nationally. But the fitness group CEO’s controversial tweets had already sparked immediate backlash on social media and caught the attention of businesses that have affiliations with CrossFit. Reebok, owned by Adidas, announced it would terminate its partnership as a main sponsor and licensee of CrossFit apparel.

Source: Huffington Post June 08, 2020 11:15 UTC