BRATISLAVA, SLOVAKIA - MAY 26: Team Finland celebrate winning World Championship after the 2019 IIHF ... [+] Ice Hockey World Championship Slovakia final game between Canada and Finland at Ondrej Nepela Arena on May 26, 2019 in Bratislava, Slovakia. “The partnership was signed between Crypto.com and Infront Sports & Media, the official marketing partner for the IIHF World Championship,” explained International Ice Hockey Federation president Rene Fasel. “If you ask any hockey fan what their favourite ice hockey memory is, they would have a lot of stories to tell and memories to share. “Ask any Slovak fan where they were when Peter Bondra secured his country’s incredible gold medal win over Russia at the 2002 World Championship, or a Finland fan what their greatest memory was from any of their country’s World Championship trophies. “Ice hockey is an international sport enjoyed by hundreds of millions of fans, and the IIHF Ice Hockey World Championship brings fans together from all over for two weeks.”What separates the World Championship arrangement from the other partnerships, he added, is that “with the IIHF Ice Hockey World Championships, we will feature content from a wide variety of games — highlighting multiple teams, years and moments.”Team Latvia supporters during the IIHF Ice Hockey World Championship game between Sweden and Latvia ... [+] on May 20, 2019 in Bratislava, Slovakia.

Source: Forbes May 14, 2021 10:08 UTC