In light of this evolving environment, this article analyses current crypto and NFT involvement in the Premier League and whether the Premier League and its Member Clubs are doing enough to protect fans’ interests. The Premier League and Its New Crypto PartnersThis season, 18 of the 20 Premier League teams have a crypto official partner, following a rise in crypto sponsorship. Despite this decline, in January 2023 the Premier League entered a four-year partnership worth around £120 million with Sorare, a fantasy sport game that offers NFTs in the form of authorized Premier League digital player cards that can be bought, sold, and traded. To purchase a Socios Fan Token, buyers must first purchase the Chiliz cryptocurrency, which means that Socios Fan Token holders are vulnerable to movements in the cryptocurrency as well as the Fan Token. [8] Premier League, Handbook: Season 2022/23 (London: The Football Association Premier League Limited, 2022), PL_Handbook_2022-23_DIGITAL_13.12.pdf.

Source: The Guardian April 26, 2023 16:12 UTC