Renowned green coffee competition and auction program Cup of Excellence is for the first time coming to coffee’s birthplace: Ethiopia. The Cup of Excellence (CoE) program — which involves rigorous multi-round judging of coffees before final scoring and an auction program — has raised more than $60 million in auction revenue for individual farmers, mostly smallholders, over the past 19 years. The first Ethiopia CoE will take place next year, in 2020. “Nearly two decades after our founding, it has long been the dream to bring the Cup of Excellence to the birthplace of coffee,” ACE Executive Director Darrin Daniel said in a recent joint announcement. The Ethiopia CoE is made possible through collaboration between ACE, the Ethiopian Coffee and Tea Authority and USAID’s Feed the Future Ethiopia Value Chain Activity (FTFE-VCA).

Source: Ethiopian News April 10, 2019 15:11 UTC