But behind the scenes, the company was struggling to outgrow its social media roots. “We had a dark year for the company,” Thomas says. The New York-based startup announced on Wednesday that it had raised $200 million from private equity firm Hellman & Friedman in a Series G round that values Sprinklr at $2.7 billion. In 2009, he launched Sprinklr to create a portal where companies could access all their social media channels in one place. But by 2016, as the social media channels matured and Sprinklr looked to expand beyond them, it hit difficulties even while raising large amounts of venture capital cash.

Source: Forbes September 09, 2020 10:02 UTC