The balance between customer satisfaction and profit making often presents a delicate matrix that most enterprises must solve for business success. In 2022, the firm ranked second in customer satisfaction among rental insurance providers in the US by data analytics company J.D. A great customer experience is inextricably linked to customer satisfaction, and almost always leads to more sales. In conclusion, it is important to reiterate that no business worth its name operates without prioritising customer experience and satisfaction. The writer is the Group Head of Customer Experience for East Africa at Old Mutual Investment Group

Source: The Star December 11, 2022 21:01 UTC