Burger King unveils its enhanced Whopper, right, with includes a new bun, mayo and box after customers complained about the older version, seen on the left. “It’s like we’re putting our famous iconic burger in a tuxedo instead of a leisure suit.”The “enhanced” Whopper will cost Burger King franchisees an extra $4,000 a year. Burger King is the eighth largest fast-food chain in the country by sales, according to Technomic. But Burger King believes the Whopper changes are subtle enough not to offend fanatics, while luring back customers who may have soured on the brand. Technomic, the food service research firm, has calculated affordability scores from consumers for Burger King and other fast-food chains for years.

Source: CNN February 27, 2026 05:30 UTC