AMES — A dominant victory for the Cyclones raised awareness for their case of being one of the best teams in the country and also for cancer awareness. The movement is an opportunity to raise awareness, funds and advocacy in the fight against cancer. Since its inception in 1993, the campaign has raised over $179 million for the American Cancer Society. The event eventually grew into what we know today as Coaches vs. Cancer. “Whether you host a fundraiser, plan a Suits And Sneakers Week game, or simply offer encouragement to a friend facing the disease, you play a critical role in advancing the lifesaving work of Coaches vs. Cancer,” Craig Robinson, executive director of the National Association of Basketball Coaches, said.

Source: New York Times January 30, 2026 06:17 UTC