Mr. Duffy and his partners believe this creates an even more palpable, resonant bonding experience. The pitch is a curious, emotionally poignant one coming from Mr. Duffy, a gruff, plain-spoken New Yorker with a background in real estate and a degree in political science. Mr. Duffy insists that he has done his homework on safety. Ms. Elwood also plans to get a tattoo with Everence containing DNA from her mother, who died years ago from cancer. Mr. Duffy sees a future in which paintings, textiles or other emotionally resonant items are imbued with Everence.

Source: New York Times December 09, 2017 22:52 UTC