Tim Richards and his cows which are unwittingly becoming celebrities in the gaming world. A herd of North Otago dairy cows feature in Fantasy Herd, believed to be the world’s first fantasy sports-style game powered by real cows, real farm data and live wearable technology. Launched by Meadow Fresh, the game involved players selecting dairy cows from Tim Richards’ working dairy farm between Georgetown and Ngapara. He was keen for urban-dwellers to see the technology used on today’s farms. Mr Richards, who has about 700 cows, has used Halter technology for about three and a-half years and described it as a game changer.

Source: Otago Daily Times February 15, 2026 23:57 UTC