David's Bridal has added 3-D and augmented reality technology to its online site to enhance the ... [+] online browsing and buying experience. Last week David’s began showing off its newest innovation – the ability to get a 3-D or augmented reality view of 52 of its dress styles. David’s has partnered with 3-D and augmented reality firm Vertebrae to add those features to its online platforms. The AR function on the David’s site lets a customer use her phone to pop a 3-D rendering of a mannequin in a selected wedding dress. The company has also seen that the pandemic hasn’t killed the demand for wedding dresses, Canfield said.

Source: Forbes September 29, 2020 10:52 UTC