With just over two months to the general election, Republicans are still leading in efforts to collect and harness voter data to spur turnout, even as Democrats narrow the gap after years of internal dissent. Sophisticated data on voter habits is part of the organizational arsenal driving modern election campaigns, with hundreds of millions of data points that can tell political parties anything from whether someone is registered to vote to whether it is best to contact them by text or email. Campaigns use this information...

Source: Wall Street Journal August 28, 2020 11:48 UTC