With the country’s attention tuned into issues on racial inequality and the pandemic, many brands ... [+] are wondering how to navigate these tumultuous times. Brand actions are paramount: if you decide that you will address systemic racism as a brand, commit to actions that support your intention. I spoke with Denny’s chief brand officer, John Dillon, on how it committed to certain brand actions after a discrimination lawsuit in 1994. Jeff Fromm: What is Denny’s POV on racial inequality in the U.S. and what is the company doing to combat it? Our response was a total team effort and I am very proud of the grittiness displayed by the entire organization, especially our operations team and franchisees.

Source: Forbes June 30, 2020 21:00 UTC