Did a smart fridge ad for Apple TV+’s Pluribus drive a UK woman to psychosis? What we know - News Summed Up

Did a smart fridge ad for Apple TV+’s Pluribus drive a UK woman to psychosis? What we know


Several tabloids were quick to pick up the story, in some cases linking it to Samsung smart fridges specifically, despite the original post not naming a brand. Others questioned the plausibility of the sequence of events as described.The Pluribus advert referenced in the post does exist. Images shared online show a fridge screen displaying the message “WE’RE SORRY WE UPSET YOU, CAROL” against a stark yellow background. The image that circulated most widely, and that many tabloids and social media posts later reused, originated from a separate Reddit post titledshared by a user named Shellnanigans. That comment appeared approximately three weeks before the viral Reddit post.


Source: The Times December 14, 2025 14:54 UTC



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