A digital marketing specialism will provide students with knowledge about a broad range of digital marketing technologies and how they are applied in practically infused digitised settings. Digital marketing specialists, digital account executives and social media managers are in the top 10 most in-demand occupations (by volume of jobs postings) lists, followed by digital marketing manager, copywriter, marketing associate, account supervisor, marketing assistant, digital strategist, and marketing manager. Asia Pacific University of Technology and Innovation (APU) delivers high-quality industry-relevant programmes such as the Bachelor’s Degree in Business Management, E-Business, Digital Leadership, Marketing Management, Digital Marketing, Digital Transformation and Digital Advertising. “As future digital marketing experts, APU students are exposed to appropriate digital marketing tools and techniques to stay updated with the evolving digital marketing trends, while having the basic understanding of business, management, entrepreneurship, and marketing theories,” said APU vice-chancellor Dr Hari Narayanan P. Ondiveeran. APU’s digital marketing graduates are equipped with abilities to critically evaluate and recommend appropriate digital marketing tools and platforms in optimising the requirements of today’s marketing needs.

Source: The Star August 01, 2021 23:59 UTC