It is difficult to go against the belief that digitalization is essential for the success of businesses today. Let me do this by demonstrating how digital technology allowed a business to continue its social mission in spite of strict lockdowns brought about by the pandemic. Worth noting is the case of MAD Travel, a social enterprise that offers guided tours for people who seek meaningful travel experiences. Through Tribes and Treks, MAD Travel brings local and foreign tourists to an Aeta community in Zambales where guests get a glimpse of the locals' way of life. Businesses must adopt digital technology only if it complements their existing tangible and intangible assets.

Source: Manila Times June 07, 2021 16:52 UTC