Why is there this misalignment between public perception and proof of influence/ROI of direct sending? Bill Macaitis: The perception of direct sending is that it’s an old-school marketing tactic no longer needed in the digital age. With a distributed workforce on the horizon, how will this affect the viability of direct sending as a long-term marketing/sales tactic? Drenik: Thanks, Bill and Kris, for your insights into the future of direct sending and marketing tactics post-pandemic. It’ll be interesting to see how things shake out in the next few months and where direct sending fits in.

Source: Forbes August 24, 2020 17:37 UTC