NEW DELHI: Amid demands for a legal status to the direct selling industry, Consumer Affairs Secretary Avinash K Srivastava said today that it can be regulated by framing rules under the proposed consumer protection bill.In 2016, the government had issued guidelines for the direct selling industry and differentiated it from Ponzi schemes.Chattisgarh and Sikkim have already adopted them and few more are in the process of doing so. "Once the bill is passed, we can frame rules," he said on the sidelines of the event.Addressing the event, he emphasised upon the need to cap commissions paid to sales teams working under the direct selling structure. "Why not cap commission paid by direct selling enterprise to direct seller? Direct selling is India's DNA. It has great future," Pande said.India's share in global direct selling industry is very small at present, though the country has large consumer base.

Source: Economic Times December 05, 2017 09:11 UTC