The ICC Men’s Cricket World Cup final between India and Australia was the most watched live event in India, with over 51 crore viewers on television and 5.9 crore live viewers on digital streaming. According to a statement released by Disney Star, the official broadcaster of the World Cup, the number of concurrent viewers on television reached 13 crore for the World Cup final. The network has previously said that penetration in regional languages is crucial for its success during the World Cup. The company also experimented with MaxView, a 9*12 portrait mode for mobile viewers.Although the World Cup has been a success for Disney Star, the road ahead does not seem so smooth for the company. It lost the IPL streaming rights to Reliance Industries last year, which paid $2.9 billion.

Source: Forbes November 24, 2023 06:59 UTC