Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling Adobe StockDisney’s IP includes Marvel, Star Wars, its vast library of animated movies going back over 60 years, and beloved children’s brands such as Disney Princesses and Disney Villains. For these reasons, Disney is probably one of the companies that are best placed to capitalize on the opportunities offered by connected, immersive, and persistent virtual worlds. Disney has shown it is working on this with the appointment of its first “metaverse executive”, Mike White, to start building the metaverse strategy. While not a true metaverse experience, being limited to one individual player, it shows that Disney is serious about the potential of VR. Some have suggested that recent trademark applications suggest that a metaverse experience of some sort based on the Marvel brand is also under development and could be unveiled soon.

Source: Forbes October 07, 2022 23:58 UTC