(There will be a separate streaming service from Disney featuring ESPN content.) If it does, it will be thanks to one very important demo (and one that has been maligned in the age of peak television): kids. Parents worldwide have a need for a safe and trusted environment for their kids to be exposed to streaming content and experimenting with technology,” says Ashwin Navin, CEO and cofounder of Samba TV. This will allow the streaming service to bolster Disney Channel content’s viewership after a period of declining ratings as kids turn to the internet. Disney’s new service offers an opportunity for cord-cutting families to supply their kids with trusted and quality content.

Source: Forbes August 09, 2017 19:30 UTC