Distell's Amarula Ethiopian Coffee cream liqueurAmarula Ethiopian Coffee launches early next yearCategory - Spirits, cream liqueur, 15.5% abvAvailable - From JanuaryLocation - Initially only in Global Travel Retail ahead of a wider roll-outPrice - Not specified, available in one-litre bottlesDistell is set to release a new flavoured variant for its Amarula cream liqueur portfolio. Almost two years after unveiling the Vanilla Spice variant, the South Africa-headquartered group has lined up Amarula Ethiopian Coffee. Launching in the Global Travel Retail channel early next year, the new addition, based around the marula fruit and flavoured with coffee beans from Ethiopia, will start to roll out to domestic markets from March. "As the original home of coffee, Ethiopia is a name which resonates strongly and has a powerful significance for coffee lovers around the world," said Distell's Travel Retail MD, Luke Maga. While the multi-category group's domestic market proved particularly troublesome, sales from its spirits division were relatively strong, dipping by a lesser 3.5%.

Source: Ethiopian News September 24, 2020 13:07 UTC