When celebrities promote calls to action, the study found that nonprofits report higher rates of online voter registration and poll worker sign-ups. “Celebrities are uniquely positioned to empower everyday Americans to use their voices and exercise their civic rights,” the report states. Harvard’s researchers noted the power of social media, but also explored celebrity campaigns across mediums, including television, documentaries, merchandising and public service announcements. Related Articles National Politics | TikTok, Brat and Kamala Harris: Will newly fired-up young voters flip elections in California? TikTok, Brat and Kamala Harris: Will newly fired-up young voters flip elections in California?

Source: CNN August 09, 2024 19:41 UTC