That's why one activist investor thinks it's time for Dollar Tree to raise its prices. Jeffrey Smith, CEO of Starboard Value, a hedge fund, wrote to Dollar Tree CEO Gary Philbin Monday to disclose that his fund had taken a 1.7% stake in the bargain retailer. Starboard said it wants Dollar Tree ( DLTR ) to make some big changes. "Dollar Tree has kept its prices at $1.00 since its founding thirty years ago, despite the fact that $1.00 in 1986 is worth approximately $2.30 today, due to inflation," Smith wrote. "However, the value that Dollar Tree has offered its customers has deteriorated because of the need to fit everything into a $1.00 price point.

Source: CNN January 07, 2019 13:41 UTC