The takeaway firm said it was responding to increasing demand for a “restaurant experience at home”. The new “Italiano’s” pizza range will feature five pizzas with a thinner-style crust and Italian-inspired toppings including nduja, goat’s cheese and a pesto drizzle. It also sells a range of its branded pizzas in supermarkets to cater to people eating out less frequently and looking to upgrade meals at home. Meanwhile, newer pizzerias like sourdough pizza chain Franco Manca have grown rapidly, having been founded in 2008 and now running about 70 restaurants across the UK. Domino’s has said it wants to expand its pizza offering and customer base, after reporting a slight decline in order numbers last year.

Source: The Herald April 12, 2026 23:24 UTC