DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, has announced the expansion of its business into the Middle East, North Africa and Turkey (Menat) region. To support its operations, DV has appointed two new business directors – Johara Abdelmoumen and Wassim Mneimneh – both of whom join with extensive experience of the region. "The Menat region has seen a substantial rise in digital media consumption, particularly across social media," said Tanzil Bukhari, Managing Director EMEA at DoubleVerify. "Many brands in the region are already allocating significant budgets across digital media and, in line with the fast evolving news cycles we're witnessing, the need for independent measurement is also growing. Ultimately, DV's expansion into the region exemplifies our commitment to support global advertiser customers wherever they are doing business, and underscores the company's drive to verify everywhere."

Source: The North Africa Journal May 05, 2021 14:03 UTC