Fantasy gaming platform Dream11 has launched a set of new six campaigns which are being promoted during the ongoing Indian Premier League (IPL) 2021. With a tagline 'Team Hai Toh Mazaa Hai' (loosely translated to if there's a team, then there's fun), the campaign centres around fans and their love for cricket. The campaign takes a functional, call-to-action approach that encourages viewers to use their skills/knowledge and build the best fantasy sports team on Dream11. These ads are also being promoted across social media accounts of Dream11 and its brand ambassadors (on Twitter, Facebook, Instagram and LinkedIn). Dream11 is an official partner of IPL 2021 and it powers the official fantasy game of the league.

Source: Mint April 24, 2021 06:22 UTC