Specifically, with e-commerce supply chains now spanning the entire world, it may no longer be enough to simply carry on as a trading company in e-commerce form. “There are two kinds of online merchants: the online trading company and the brand owner. As the name suggests, an online trading company simply identifies products with some demand, buys in bulk from a manufacturing hub like China, and then imports them to Malaysia to sell. Other than the online trading company, there is also the online brand owner. “To be fair, for both classes of online merchants, I don’t think it’s possible to get away entirely from the fact that the vast majority of online sales in Malaysia tend to be generated from marketplaces.

Source: The Edge Markets April 04, 2021 16:07 UTC