ESPN, which each year exports the Rose Bowl from coast to coast, could be the reason the storied game stays in Pasadena in 2021. The network is expected to announce a new presenting sponsor for the Rose Bowl as soon as Wednesday, one that replaces Northwestern Mutual. AdvertisementThe 2021 Rose Bowl is one of the College Football Playoff’s national semifinals, still scheduled for its traditional New Year’s Day afternoon kickoff time. In that case, 2021 could be the first year without a Rose Bowl since 1915. Over the last century, the game became known as the “Granddaddy of them all” as the country’s oldest and most treasured bowl game.

Source: Los Angeles Times December 15, 2020 21:14 UTC