The collaboration aims to cater to the growing pent-up demand in both the sectors and revive the disrupted travel and retail industry, the two said in a statement Friday. EaseMyTrip will provide its customer base offers from Lifestyle Stores, which will be promoted across its multiple marketing channels, and Lifestyle will leverage its offline and online customer base to promote travel offers on EaseMyTrip. As the lockdowns are lifted, local travel is again picking pace with consumers eyeing close family holidays or visits back home. “This partnership is the collaboration of two prominent brands in their respective industries Lifestyle, India's leading destination for latest trends and Easemytrip, a leading travel aggregator - offering the best of both to consumers across the country. With exciting gratifications in store, we look forward to creating a win-win opportunity for customers as they enjoy the best of fashion from Lifestyle and best-in-class service from EaseMyTrip," said Srinivas Rao, Sr.

Source: Mint July 02, 2021 09:22 UTC