Ecosystem of brand communityBy KYRA NICOLE ANGhome/Business/Top Business/Ecosystem of brand communityPlayStation, Figment, Harley-Davidson — these are all multibillion-dollar companies that made a name for themselves despite the competitive landscape in today’s market. Brand community. They invested their time and effort wisely into building a community around their brand. As you grow along the way, don’t go astray with the essence of a brand community: It doesn’t exist to serve your business. Kyra Nicole Ang is a Marketing Analyst in First Circle focused on Community Building.

Source: Manila Times December 07, 2018 18:00 UTC