The Fashion Kingdom (TFK), the leading curated fashion marketplace in Egypt, has acquired direct-to-consumer (D2C) fashion brand Opio to create a powerhouse fashion group. A marketplace offering access to fashion, beauty and home accessories, with 360 value proposition for brands, TFK was launched in July 2020 by co-founders Fadi Antaki, Marianne Simaika and Karim Abd El Kader. “We are creating an all-in-one ecosystem that combines OPIO’s D2C expertise with TFK’s marketplace infrastructure,” he said. “The MENA region deserves fashion brands that truly resonate with its diverse population. “Joining forces with TFK and becoming a part of “The Fashion Kingdom” is a remarkable opportunity for Opio, paving the way to extraordinary growth potential, and extending our presence throughout the MENA region.

Source: The North Africa Journal June 23, 2023 12:04 UTC