Founded in 2018, Weelo offers affordable SaaS-based tech solutions for MSMEs, managing the entire sales cycle from warehouse to cash collection through AI-powered analytics and real-time management system. The company has raised a six-figure round led by SkaleUp Ventures and Integral Capital, and also including AUC Angels and with global investors from Hong Kong to Italy. “B2B SaaS solutions will continue to grow as businesses move from on-premise technology to cloud technology. Real-time management solutions for sales and distribution platforms will lead to opportunities within the supply chain,” said Mohamed Asfour, founder and chief executive officer (CEO) of Weelo. Salma El-Hariry, founder and CEO at SkaleUp Ventures, said Weelo was at the forefront of the digital transformation needed to create efficiency, speed, and transparency in emerging opportunity markets like the Middle East and Africa.

Source: The North Africa Journal March 31, 2021 09:00 UTC