The X Logo and Mr. Musk’s InfluenceMike Carr, a co-founder of the branding company NameStormers, said Mr. Musk’s X logo could be interpreted as having an ominous “Big Brother” tech overlord vibe. Still, it conjured phrases like “X marks the spot” and could help Mr. Musk differentiate the platform from its Twitter baggage, Mr. Carr said. In 2017, Mr. Musk said he repurchased the X.com domain from PayPal. Key Takeaways:Elon Musk renamed Twitter to X.com and replaced the bird logo with an X symbol. Musk’s X logo has drawn both positive and negative reactions, with it being seen as both harsh and differentiating.

Source: New York Times July 24, 2023 20:04 UTC