LONDON (AP) — Elon Musk has unveiled a new black and white “X” logo to replace Twitter’s famous blue bird as he follows through with a major rebranding of the social media platform he bought for $44 billion last year. Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on Twitter’s San Francisco headquarters. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs. Our headquarters tonight pic.twitter.com/GO6yY8R7fO — Elon Musk (@elonmusk) July 24, 2023Musk, CEO of Tesla, has long been fascinated with the letter.

Source: Huffington Post July 24, 2023 10:26 UTC