Elon Musk is back to pitching another all-electric vehicle that the Tesla Inc. chief needs to be a hit to turn the upstart auto maker into a mass-market car company. Days after cutting the price of Tesla Inc.’s Model 3 sedan to reach mainstream buyers, the billionaire entrepreneur is expected Thursday night to unveil the Model Y compact sport-utility vehicle in front of fans and customers near Los Angeles.

Source: Wall Street Journal March 13, 2019 10:52 UTC