The pandemic, though, didn’t stop Seattle-based Elysian Brewing Company and Rolling Stone from jointly releasing Elysian Rolling Stone Lager on April 1. “Enjoying Elysian Rolling Stone Lager is not an option in pubs right now, but there are solutions for delivery, and it is available at grocery stores.”Pointing to Elysian’s long history of music appreciation, the brewery’s executives see the new partnership with Rolling Stone as a natural fit. Elysian is owned by Anheuser-Busch, and Rolling Stone is owned by Penske Media Corporation. Elysian Brewing Company has teamed with Rolling Stone to create Elysian Rolling Stone Lager, the ... [+] first time the music magazine has licensed its brand to a craft beer. For decades, Rolling Stone has always pushed boundaries and created an artistic and unique voice in pop culture.

Source: Forbes May 06, 2020 19:18 UTC