This feeling of uncertainty prompted her to seek a solution on Google Search at the start of her purchase journey, in the ‘trigger’ phase. Here she questioned her findings and resolved her emotional tensions by finding answers on Google Search. Laveena discovered the reason for her hair loss and used Google Search to find hair products that might help. Laveena felt relieved, but was still anxious about whether she’d made the right choice. Build trust by providing clarityThe emotional moments that people experience along the path to purchase are turning points for trust .

Source: The North Africa Journal March 17, 2023 13:55 UTC