There is a reflexive pronoun epidemic in England that, while it may not be high on the list of the world’s problems, is suggestive of some serious social weirdness. The English reflexive pronoun thing has not crossed the Atlantic, yet, but “no worries” has (having previously made the longer crossing from Australia). There is no doubt, at least for myself, that this reflexive pronoun business has now outstripped apostrophe abuse as the supreme grammatical annoyance. Neither deference nor pomposity is a New York thing. Now they manufacture obsequious multisyllabic reflexive pronouns with a letter quotient designed to aggrandize yourselves, and so render yourself pliant to opening your wallet.

Source: New York Times July 28, 2016 11:15 UTC