Seven million people plan to hit the pub tonight as Gareth Southgate’s Three Lions take on Ukraine for a place in the semi-finals. They will knock back six million pints during the game alone and 19 million over the course of the day. The footy fever will net pubs a £150 million windfall, a study by VoucherCodes.co.uk and the Centre for Retail Research found. Merchandise is the third biggest beneficiary, with £35 million expected to be spent by England supporters. There has been a huge thirst for shirts since the final whistle blew on England’s 2-0 win over Germany on Tuesday.

Source: Metro July 03, 2021 10:05 UTC