Equativ, the global leading independent ad platform, has announced a key partnership with Nano Interactive, leaders in ID-free ad targeting solutions. Under the agreement, all Equativ publisher domains will offer new intent targeting solutions, without profiling or personal data, giving advertisers a powerful combination of premium media access with advanced contextual targeting. Advertisers are therefore actively seeking targeting solutions that can maximise reach and impact, while also respecting consumer privacy. “Our partnership with Nano Interactive is driven by our shared commitment to providing privacy-first targeting solutions that meet the evolving needs of the industry”, says Matty Larkin, team director, demand partnerships at Equativ. Advertisers will now have access to valuable audiences, at scale, without depending on any form of ID — providing a long-term targeting solution.

Source: The North Africa Journal August 15, 2023 20:31 UTC