The quote “write drunk, edit sober” is often misattributed to Ernest Hemingway who, as it turns out, never wrote drunk. Writing drunk may sound entertaining, but mistakes get made, tempers flare, and even a small slip up like posting a personal tweet to your company page instead of your personal page can cause a disaster. Michelle Stansbury, PR expert and founder of Little Penguin PR in San Diego, shares that she recommends people take this kind of “write drunk, edit sober” advice with a grain of salt. Writing drunk is bad advice. “Most importantly, don’t forget the second part of the advice – edit sober.

Source: Forbes December 11, 2018 23:26 UTC